Project Description
The Challenge
BoxBend is seeking to update the look of it’s current logo and create brand identity materials which include business cards, t-shirts, letterhead and envelopes featuring this new logo. I aspire to develop, design, and deliver a solution that will form a visual foundation for years to come.
The Approach
The Logo Questionnaire – BoxBend will fill out a questionnaire to assist in the development of the logo.
Contemplation – I will contemplate what sets them apart, their future, and the brand they aspire towards.
Sketching – Sketching ideas helps me to generate a large number of possible directions. It allows me to quickly create visual images that will ultimately lead to your logo design.
Rendering logo designs – I transfer my ideas to the computer using Adobe Illustrator. I choose three of these designs and develop 3 logo comps.
Presentation Meeting – I present three comps formatted in gray scale, helping the client to concentrate on the shape and form of their logo, and not become distracted by color.
Finishing touches/revisions – Following the review, I add color to the logo and complete the design.
The Result
The logo allows the immediate recognition of BoxBend and establishes it’s visual identity in the marketplace. It provides a stable image for BoxBend and conveys a feeling of familiarity and credibility.
By creating a stable, polished, focused look for all the marketing materials, consumer confidence will take hold, and an understanding of BoxBend and the services it provides will be strongly built.
The Skills Used To Produce Brand Excellence
Graphic Design
Brand Strategy
Adobe Illustrator