Your Name (required)
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If your organization ceased to exist tomorrow, what would be missing from the world?
What is your company’s full name?
How long have you been in business?
What does your organization do?
What is the size of your organization?
Who is your target audience and what do you think they care about?
Do you have a Board of Directors? If so, what do they care about?
How do you think your customers perceive your organization today?
In an ideal world, how do you want your customers to perceive you - (i.e. what message do you want to convey to your target audience).
What makes your organization and its products and services different from similar organizations?
How do you currently communicate this difference to your consumers?
What is the greatest hurdle in trying to communicate this
Please describe the weaknesses of your current branding/identity. (The more details here the better)
Do you find branding from other organizations compelling? If so, please list the organization and what you like.
Please describe your business in one sentence.
Please describe your business in two words.
If your customers came away with just two thoughts about your business what would you want them to be?